> For the complete documentation index, see [llms.txt](https://help.peoplevine.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.peoplevine.com/products/control-panel-overview/communications-overview/send-newsletter.md). # How to Send a Newsletter Send a **Marketing Newsletter** to a recipient group or segment — by email or SMS, on demand or at a scheduled time. > To email or text one member individually from their CRM profile — or re-send a newsletter and tweak the wording first — see: [How to Send 1:1 Communication to Members](/products/control-panel-overview/communications-overview/send-1to1-communication.md). ### Before you begin (Prerequisites) * **Permissions**: You must be an **Administrator**, **Supervisor**, **Manager**, **Support**, or **Account Rep**. See: [How to Manage Users and Permissions](/products/control-panel-overview/admin-overview/manage-roles-permissions.md). * **Admin Setup**: For SMS, Twilio must be connected. See: [How to Set Up Twilio](/products/integrations-overview/setup-twilio.md). * **Recipient opt-in**: The member or segment must be opted in to the communication channel (email or SMS). ### Send an email newsletter 1. Build a **Marketing Newsletter** and send it following [How to Build & Send an Email Newsletter](/products/control-panel-overview/communications-overview/build-send-email-newsletter.md). 2. In the **NEWSLETTER RECIPIENTS** section, choose a recipient group or segment with **+ SELECT RECIPIENTS**. 3. In the **SCHEDULE** section, send now or set a future time. ### Send an SMS to a recipient group Send the same text message to a whole recipient group or segment at once. 1. Navigate to [**CONNECT > Manage SMS**](https://control.peoplevine.com/newsletters?message_type=sms). > **Note (Pro Dash):** Navigate to **CONNECT > Group Messaging > View SMS Blasts**. 2. Click **COMPOSE SMS BLAST**. 3. Enter the **Campaign Name** and **Newsletter Message** (plain text — SMS does not support HTML or images). 4. Click **CONTINUE**, then **REVIEW & APPROVE FOR SENDING** to approve. 5. Select recipients with **+ SELECT RECIPIENTS** and set the send time in the **SCHEDULE** section. ### Recipient groups When you click **+ SELECT RECIPIENTS**, you choose from the groups below. Several ask you to pick a specific membership, service, event, product, or location to scope the group. | Category | Recipient group | Who's included | | ------------------------- | -------------------------- | ------------------------------------------------------------------- | | **All customers** | Everyone | All customers in your account | | | Specific customer | Search and select individual customers | | | Attribute group | Customers assigned to a specific attribute group | | **Membership & services** | Active members | Active members of a specific membership (non-hotel) | | | Inactive members | Inactive members of a specific membership (non-hotel) | | | Never joined | Customers who have never joined a membership | | | Hotel members — active | Hotel members with an upcoming stay | | | Hotel members — all | Anyone who has ever been a hotel member | | | Subscribed, no payment | Members subscribed without a payment method | | | Active service subscribers | Customers actively subscribed to a specific service | | | Failed billing | Customers whose recurring billing has failed for a specific service | | | Cancelled service | Customers who have cancelled a specific service | | | Pending activation | Customers with a specific membership pending activation | | **Bookings & engagement** | Registered for event | Customers registered for a specific event | | | Attended event | Customers who attended a specific event | | | Booked appointment | Customers who booked a specific appointment | | | Booked reservation | Customers who booked a specific reservation | | | Completed survey | Customers who completed a specific survey | | **Purchases** | Purchased a product | Customers who bought a specific product | | **Billing & payments** | No payment method | Members of a specific membership with no card on file | | | Unpaid balance | Customers with an outstanding house account invoice | | | Spent last month | Customers who made a purchase in the last 30 days | | **Location** | City | Customers in a specific city | | | State | Customers in a specific state | | | Zip code | Customers in a specific zip code | | | Country | Customers in a specific country | > **Note:** Some selections ignore a member's opt-in flag when the newsletter is sent as a **High Importance** email. Reserve High Importance for urgent or safety-related messages. ### What Happens Next * **Tracking**: View delivery, opens, and clicks from [**CONNECT > View E-mails Sent**](https://control.peoplevine.com/messaging/email/sent). > **Note (Pro Dash):** Navigate to **CONNECT > Individual Messaging > E-mails Sent**. * **Message one member individually**: See [How to Send 1:1 Communication to Members](/products/control-panel-overview/communications-overview/send-1to1-communication.md). * **Next step**: To automate future messages, see: [How to Create a Campaign](/products/control-panel-overview/communications-overview/create-campaign.md). *** *Last updated: 2026-07-07* --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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